What do you expect your business web site to do for you, anyway? A reasonable expectation in this area will depend, in large part, on what kind of business you run. Is your product or service the kind of business that can actually be “conducted online”…or are you simply an offline (”brick and mortar”) business that needs an online presence?
For now, let’s assume that you’re the latter. In that case, let’s style your web site as if it were a “business brochure”. The brochure was the “old school” way of letting folks know about your products and services. In one compact, convenient hand-held printed format, businesses would show you a picture of their storefront, offer a description of their products and services, share a bit about their company history and their current mission statement, pass along some testimonials from satisfied customers, introduce you to key personnel and provide location/contact information. In some cases, they would also address the issue of prices.
The above is generally considered essential marketing information for any business. And, you know what? It’s a great starting point for us in considering what your business web site needs to provide those who arrive at your “virtual doorstep”.
In considering affordable custom web site design, the needs of your specific business are paramount and must be given some thought. It’s usually best to discuss the matter with someone knowledgeable about the various options available before making a final decision.
June 5th, 2008 at 12:30 pm
[...] What should your business web site look like? [...]
October 21st, 2008 at 6:33 pm
Do you own a local business? If you do, then your business absolutely must have a website if you\’re hoping to remain competitive in your marketplace. Many business owners don\’t realize this. They think, ?sure, if you\’re doing business online like Amazon or eBay then obviously you need a website. Because times have changed, and the way people get information has changed, too. Radically.
October 28th, 2008 at 1:37 am
The offline (brick and mortar) businesses definitely need the online presence. The idea of that of the “business brochure” is apt, however a business should go farther with it than the regular website.
It needs to be an Search Engine Optimization (seo) driven, direct response website which can be converted from a standard one or tailor made to give it it’s highest and best use as the seo driven, lead generating, and revenue producing direct response website.
November 20th, 2008 at 7:56 pm
The brick and mortar small business models should now a day be more interested in an online presence. Being visible online with a well maintained and developed site can give even the smallest business a leg up in the day to day scramble for customers.
November 22nd, 2008 at 1:40 pm
Any business big or small should have a well designed website. It saves a lot of time and gives instant gravitas to potential clients / customers. It also gives you free rain to put up everything possible to promote yourself that would not normally be possible. And at the end of the day, a website has only one real purpose…to convert a potential customer into a real customer…and to do that we must not forget the human touch as soon as that all important first contact is made, either by email or phone!
December 14th, 2008 at 6:10 pm
The offline (brick and mortar) businesses definitely need the online presence. The idea of that of the “business brochure” is apt, however a business should go farther with it than the regular website.